Focus keywords are the main search terms you want your content to rank for. TamRank helps you optimize each piece of content around your chosen keyword.
What is a Focus Keyword?
A focus keyword (or keyphrase) is the search term you want a specific page to rank for. For example:
- A post about baking bread might target “how to bake bread”
- A product page might target “wireless bluetooth headphones”
Setting Your Focus Keyword
- Edit any post or page
- Find the TamRank meta box below the editor
- Enter your focus keyword in the designated field
- TamRank will analyze your content in real-time
Keyword Research Tips
Before choosing a keyword, consider:
Search Volume
How many people search for this term monthly? Use tools like:
- Google Keyword Planner
- Ubersuggest
- Ahrefs
Competition
How difficult is it to rank? Look at:
- Who currently ranks on page 1
- Their domain authority
- Content depth
Search Intent
What does the searcher want?
- Informational: “how to…”, “what is…”
- Transactional: “buy…”, “price of…”
- Navigational: brand names, specific sites
Optimization Checklist
TamRank checks these keyword placements:
- Keyword in SEO title
- Keyword in meta description
- Keyword in first paragraph (first 100 words)
- Keyword in URL slug
- Keyword in at least one H2 heading
- Keyword density between 1-2%
- Keyword in image alt text
Multiple Keywords (PRO)
With TamRank PRO, you can optimize for up to 5 keywords per post:
- Primary keyword (main focus)
- Secondary keywords (related terms)
- Long-tail variations
Common Mistakes to Avoid
- Keyword stuffing: Don’t force keywords unnaturally
- Too competitive: Start with long-tail keywords
- Ignoring intent: Match content type to search intent
- Duplicate targeting: Don’t target the same keyword on multiple pages
