TamRank’s content analysis looks at the body of each page and scores how well it is put together, from your headings down to your images. It makes up most of your page score, so it is where the biggest gains are. This page walks through the six areas it checks and how to satisfy each one.
In short
- Content analysis lives in the Content tab of the TamRank SEO box.
- It checks six areas: headings, keyword usage, links, readability, images, and length.
- Each area shows how many of its checks pass, so you can see what to fix.
- Headings and keyword usage count for the most, so start there.
Where to find it
The content analysis is the Content tab in the TamRank SEO box, next to the SEO, Schema, and Social tabs. It reads your page and lists the six areas below, each with a count of how many checks pass. The result feeds the content part of your page score, shown as Content in the floating widget.
The six areas
Ranked from the most to the least impact on your content score.
Headings and structure
Well-organized headings help readers skim and help search engines understand your page. TamRank checks that you have:
- exactly one H1
- your keyword in the H1
- an H1 no longer than 70 characters
- at least one H2
- a logical heading order, with no skipped levels
- no two headings with the same text
- content under every heading, not two headings back to back
- no single-word headings
To fix it: give the page one clear H1 with your keyword, then break the body into H2 sections that each have real content under them.
Keyword usage
This checks that your focus keyword actually turns up where it counts. TamRank looks for your keyword:
- in the first 150 words
- at least twice on the page
- used a sensible number of times, not so often it reads as stuffing
- in at least one H2
- alongside natural variants, the related phrasings a reader would use
To fix it: work your keyword into the opening, one subheading, and a few natural spots through the body. Do not force it. Setting the keyword itself is covered in Focus keywords.
Links
Internal links pass authority around your site and keep readers moving. TamRank checks for:
- at least one internal link to another page of your own
- no broken links, nothing pointing at a 404
- no spam-like external links
To fix it: add at least one link to a relevant page of yours, and make sure your links still work.
Readability
Content people can actually read tends to do better. TamRank checks that:
- your intro gives a clear summary
- your intro is at least 50 words
- the introduction is not generic filler
- paragraphs are not too long, aiming under 150 words each
- your average sentence length is comfortable
- there are no duplicate paragraphs or sentences
- there are no huge unbroken blocks of text
- no headings are in all capitals
To fix it: open with a real summary, keep paragraphs and sentences short, and break long stretches with subheadings.
Images
Images make a page richer and, handled well, faster and more findable. TamRank checks that:
- the page has at least one image
- every image has alt text
- at least one alt text includes your keyword
- no alt text is just a file name
- images are reasonably sized, under 300KB
- a WebP version is available
- images are not larger than they need to be
- lazy loading is on
To fix it: add a relevant image, write real alt text, and keep the files light. Converting and sizing images is covered in Image optimization.
Content length
A page needs enough substance to cover its topic. TamRank checks that:
- the page has at least 300 words
- the length suits the type of page
To fix it: cover the topic properly. Length is not a goal in itself, but very thin pages rarely rank.
How the areas add up
You do not need every check green on every page. Each area contributes what its passing checks earn, and the six together make up your content score. Because headings and keyword usage count for the most, a clear structure and natural keyword use move your score further than, say, a third image. Fix the big areas first, then tidy the rest. How this rolls into your overall page score is explained in How your SEO score works.
Tip: write for the reader first
Almost every content check rewards the same thing: a page that is clear, well-organized, and genuinely useful. If you write for the person reading, with one clear H1, a real intro, short paragraphs, a helpful image, and a link to something relevant, most of the checks pass on their own. The analysis is there to catch what you missed, not to write the page for you.
Troubleshooting
My content score did not change after editing. Scores are saved when the page is analyzed. Re-open the Content tab, or run an audit, to refresh it.
A check I thought I passed still shows as failed. Each check is specific. The keyword-in-H1 check needs the keyword in an actual H1, not just in the meta title. Read the check wording for exactly what it wants.
The image checks fail even though I have images. They also look at alt text, file size, and WebP, so an image with no alt text or a heavy file will still fail those checks. See Image optimization.
I cannot get every check green. That is normal, and it is fine. Aim for the areas with the most impact; a perfect set of checks is not needed to rank.
Frequently asked questions
Where is the content analysis?
In the Content tab of the TamRank SEO box, on any post or page.
Which areas matter most?
Headings and keyword usage, then links, then readability, images, and length.
Do I need every check to pass?
No. Fix the areas with the most impact first. You do not need a perfect score to rank.
Does content analysis cost credits?
No. It is part of the free on-page analysis, not an AI feature.
How is this different from the SEO score?
The content analysis is the content part of your page score. The rest comes from your meta title and description. See How your SEO score works.
Related
- Your overall score: How your SEO score works
- Set your keyword: Focus keywords
- Lighter, findable images: Image optimization
- The bigger picture: The complete WordPress SEO guide
- Back to Documentation
