Schema markup (structured data) is code that helps search engines understand your content and display rich results in search.
What is Schema?
Schema.org is a vocabulary of tags that you add to HTML to improve how search engines read and represent your page. It enables special search result features called “rich results” or “rich snippets.”
Benefits of Schema
- Rich Results: Star ratings, prices, FAQs appear in search
- Better CTR: Eye-catching results get more clicks
- Voice Search: Helps voice assistants understand content
- Knowledge Graph: Powers Google’s information panels
Types of Schema TamRank Supports
Article Schema
For blog posts and news articles:
- Headline
- Author
- Publication date
- Featured image
Product Schema
For e-commerce products:
- Name
- Price
- Availability
- Reviews/ratings
Local Business Schema
For physical businesses:
- Name, address, phone
- Opening hours
- Geo coordinates
- Reviews
FAQ Schema
For frequently asked questions:
- Question
- Answer
- Enables FAQ rich result in search
How-To Schema
For instructional content:
- Steps
- Tools needed
- Time required
- Images per step
Recipe Schema
For food content:
- Ingredients
- Instructions
- Cook time
- Nutrition info
- Ratings
How TamRank Adds Schema
TamRank automatically adds schema based on your content type:
- Global Schema: Site-wide organization/person data
- Post Type Schema: Default schema for posts, pages, products
- Individual Schema: Custom schema per post
Configuring Default Schema
- Go to TamRank → Settings → Schema
- Set your organization/person type
- Configure default schemas for each post type
- Save changes
Validating Your Schema
Test your schema markup:
- Google Rich Results Test: https://search.google.com/test/rich-results
- Schema.org Validator: https://validator.schema.org
TamRank validates schema automatically and shows warnings if there are issues.
